Types Of Paper In Catalog Printing & Tissue Paper Packaging

There are numerous things that are essential to catalog design. The cover page style and the design of your brochure's product pages all play essential functions in developing a brochure that will bring in new consumers and sales.

However none of the important things mentioned above are more vital than the type of paper you will choose to print your brochure on. The "feel" of your brochure is essential to your possible consumers. The longer they have your brochure in their hands, the more product they will buy. In this article I will go over some of the numerous paper choices you have to print your brochure on.

First you need to decide if the cover will be the very same paper as the rest of your brochure. In many cases the cover will be of heavier weight then the interior pages.

2nd you will need to pick uncoated or layered paper for printing your brochure. Layered paper is for the glossier designs and uncoated is more economical, however can still show your products well.

So you have two things to think about first, "Will it be shiny paper or not?", "Will my cover be the exact same weight as the interior pages of my brochure?"

When you have addressed those two concerns the next choice is what the weight of the paper will be. A lot of brochures choose 60, 70, or 80 lb. weights. It would be 60lb uncoated or coated, 70 pound. Uncoated or layered. 80 pound. Paper generally is just picked for 80 lb. Weight and above. Also, not all paper is determined by weight. Some is measured by thickness or "points".

Now the above is actually over-simplified. There are other types of special paper you can select from. There is textured paper, photographic paper, and other more costly paper to pick from if you are selling a expensive or high-end product.

There are also other factors to consider when selecting the paper your brochure will be printed on. Such as the technique of printing you are going to pick.

If you are going to have your catalog printed on a hot-set web press, then you can select coated or uncoated paper. The heat will dry the ink as it prints your brochure. If your printer utilizes a cold-set web press then the ink air-dries and is taken in into the paper. A cold-set web press can not print on covered paper.

Then you can choose from any of the high quality documents they have offered, if your printer uses a sheet-fed press. The same opts for printers that do digital printing.

It will depend a lot on the printer you pick. You require to discover what type of paper is offered and you will desire to see samples of the paper to get a much better concept of which one you desire to print check here your brochure on. Ask your printer to suggest the different types of paper they believe will be the best for your brochure.

Here is a list of a few of the types of paper your printer might have readily available for you to pick from or may have the ability paper soap to purchase for you.

4 things identify the quality of the paper, opacity, ppi, finish, and brightness. (Pounds per inch) Brightness affects the contrast and brilliance of the paper. It impacts how your text will stick out on the pages of your brochure. Opacity is how much your ink shows up from the back of the page. If a paper is too opaque, your text and images from one page will be translucented onto another page that your consumer is trying to read. The surface impacts the feel of the pages and also how your images will look. The lower grade surfaces produce grainier images while high quality surfaces sharpen the look of your images.

Ask your printer to supply you with samples or swatch booklets and a rate list for printing your catalog on the numerous types of paper prior to you choose. You know what your spending plan is and paper is only one of the expenditures you have to think about.


None of the things discussed above are more important than the type of paper you will select to print your catalog on. In this short article I will go over some of the many paper options you have to print your catalog on.

There is textured paper, photographic paper, and other more pricey paper to choose from if you are offering a pricey or high-end product.

If you are going to have your brochure printed on a hot-set web press, then you can pick layered or uncoated paper. You need to discover out what type of paper is readily available and you will want to see samples of the paper to get a much better concept of which one you want to print your catalog on.

Leave a Reply

Your email address will not be published. Required fields are marked *